It seems to us like this is a partner event six months on from WWDC, Apple’s Worldwide Developer Conference. While details are scant, this new event looks to be an awards-style ceremony celebration of apps and games.
Apple does also hold a Design Awards at WWDC.
The use of “created by the best” in the invite refers to iOS and Mac developers who create third-party apps and hold up the App Store ecosystem, helping to sell millions of Apple devices a year.
This end of year celebration of apps and games will also champion Apple’s successful launch of Apple Arcade, it’s paid gaming service. We’ll wait to see how self-congratulatory the whole thing is. It’s unlikely that Apple will use the event to announce new hardware, but we can dream.
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.
